This morning I saw an email message that contained one line of text and FORTY-NINE lines of signature block spam. Here’s the message (with redaction to protect the guilty) with the same line spacing, but with the 15 html links removed:
Would you be willing to share the language that you use?
XXX XXXXXXXX, Attorney at Law
Information and Living Trust Seminars
Photo & 3 Law related Logos omitted
XXX X. XXXXXXXX, Attorney at Law
Certified Specialist, Estate Planning, Trust and Probate Law
(State Bar of X Board of Legal Specialization)
address line 1
address line 2
(xxx) xxx-xxxx (office) / (xxx) xxx-xxxx (fax)
www.xxxxxx.com (main website)
www.xxxxxx.net (information website)
www.xxxxx.com (online living trust seminar website)
XX Insurance License #xxxxxxxxxx
FOR PROSPECTIVE CLIENTS:
Schedule Initial Consultation for Estate Planning
(may also be used to access and download Consultation Packet for consultation)
Schedule Trust Administration Consultation
(may also be used to access and download Trust Administration Consultation Worksheet)
INFORMATION BROCHURE AND LIVING TRUST SEMINAR INFORMATION
Download Consumer Guide to Wills, Living Trusts and Estate Planning
Register for Upcoming Living Trust Seminar
View or Download Online Living Trust Seminar
Request a Copy of My Living Trust Information CD
Request a Living Trust Seminar for Your Group
FOR EXISTING CLIENTS
Schedule Plan Design Meeting
(may also be used to access and download Plan Design Meeting paperwork if needed)
Schedule Signing Appointment
Member Attorney of the following legal service plans:
NOTICE: This communication may contain client privileged and/or confidential information, including material protected and governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Confidential Medical Information Act (CMIA) of the State of California). If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message is strictly prohibited. If you have received this communication in error, please advise the sender by return email and immediately delete the message and any attachments without copying or disclosing the contents. Thank you.
I do not waive attorney client or work product privilege by the transmission of this message. Unless I have been formally retained by a signed fee agreement on file, nothing contained in this e-mail shall be construed as legal advice.
IRS CIRCULAR 230 NOTICE: Any tax advice contained in the body of this e-mail (or in any attachment) is not intended or written to be used, and cannot be used, by the recipient for the purpose of avoiding penalties that may be imposed under the Internal Revenue Code or applicable state or local tax law provisions. If you would like to receive written advice in a format that complies with IRS rules and that may be relied upon to avoid penalties, please contact the author of this e-mail.
Not only does all that signature block spam look ugly at the end of the message, but my guess is that most people will completely ignore it. What do you think?
I do like to put a substantive marketing blurb at the end of my email messages My hope is that somebody will click on one of the links and that it might lead to more business. Does it work? I don’t have a clue. I’ve never tested any of my email closings and nobody has ever told me that contacted me because of a marketing line in an email from me.
I believe that when people are given too many choices more often than not they ignore all of the choices and do nothing. What follows below is my current email signature block. Am I giving too much information? Note: The request that the recipient like my law firm on Facebook works. Many people will send me an email response that he or she liked us and a lot of people also respond that they do not use Facebook (these tend to be older people).
P.S. Could you do me a big favor and click on the Facebook icon below to go to the KEYTLaw Facebook page then click on the Like icon?
LLCs, Business Law & Estate Planning
Phone: (602) 906-4953 ext. 1
Fax: (602) 297-6890
Follow KEYTLaw & Click Like & Google +1
Icons with Links to Facebook, Twitter, Youtube & RSS feeds omitted because I was too lazy to figure out how to put them in this post)
AZ LLC Law: www.keytlaw.com/azllclaw
AZ Wills & Trusts: www.keytlaw.com/arizonawills
AZ Landlord Tenant Law: www.keytlaw.com/azlandlordtenantlaw
Law Office Tech & Marketing: https://www.keyttech.com
Flying the F-4: www.keytlaw.com/f-4
Am I committing signature block spam? Are you? Tell us about your signature block and marketing results good, bad or indifferent.