44 Must Read Resources on Content Marketing

The secret to getting a lot of traffic to your website is not really a secret.  For those of you who do not know the single most important thing you must do to get lots of visitors to come to your website here it is:

Put lots of high quality content on your blog/website!

The reason my law firm website averaged 163,000 visitors/month during 2012 is because the site has thousands of pages of content.  Yes thousands.  My site is 11 years old and includes eleven separate websites all of which have content and bring visitors to keytlaw.com.

Keyt’s Technology Rule #4 is “If you build it they will not come.”  Yes, your law firm should have a website or blog, but do not be discouraged if it has little traffic in the beginning.  It takes time to create good content.  Your goal should be to add original content on a regular basis – daily is best, but several times a week is better than once a week.  Set a time every day to write content.  I like to get up at 6:15 everyday and spend the first two hours of the day working on my websites.  Over time a regular plan of creating content and adding it to your site will add up to a lot of content, higher search engine rankings, more traffic to your blog or website and more new clients.

To learn more about creating content, read an excellent article published by Kissmetrics called “44 Must Read Resources on Content Marketing.”

By |2018-01-14T08:40:48-07:00April 30th, 2012|Blogs, Ramblings, Websites|0 Comments

Email Signature Block Spam

This morning I saw an email message that contained one line of text and FORTY-NINE lines of signature block spam.  Here’s the message (with redaction to protect the guilty) with the same line spacing, but with the 15 html links removed:

Would you be willing to share the language that you use?

XXX XXXXXXXX, Attorney at Law
Quick links:
Prospective Clients
Information and Living Trust Seminars
Existing Clients
Photo & 3 Law related Logos omitted
XXX X. XXXXXXXX, Attorney at Law
Certified Specialist, Estate Planning, Trust and Probate Law
(State Bar of X Board of Legal Specialization)
address line 1
address line 2
(xxx) xxx-xxxx (office) / (xxx) xxx-xxxx (fax)
www.xxxxxx.com (main website)
www.xxxxxx.net (information website)
www.xxxxx.com (online living trust seminar website)
XX Insurance License #xxxxxxxxxx

Schedule Initial Consultation for Estate Planning
(may also be used to access and download Consultation Packet for consultation)
Schedule Trust Administration Consultation
(may also be used to access and download Trust Administration Consultation Worksheet)

Download Consumer Guide to Wills, Living Trusts and Estate Planning
Register for Upcoming Living Trust Seminar
View or Download Online Living Trust Seminar
Request a Copy of My Living Trust Information CD
Request a Living Trust Seminar for Your Group

Schedule Plan Design Meeting
(may also be used to access and download Plan Design Meeting paperwork if needed)
Schedule Signing Appointment
Member Attorney of the following legal service plans:
Plan 1
Plan 2
Plan 3
Plan 4
Plan 5
Plan 6

NOTICE: This communication may contain client privileged and/or confidential information, including material protected and governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Confidential Medical Information Act (CMIA) of the State of California). If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this message is strictly prohibited. If you have received this communication in error, please advise the sender by return email and immediately delete the message and any attachments without copying or disclosing the contents. Thank you.
I do not waive attorney client or work product privilege by the transmission of this message. Unless I have been formally retained by a signed fee agreement on file, nothing contained in this e-mail shall be construed as legal advice.
IRS CIRCULAR 230 NOTICE: Any tax advice contained in the body of this e-mail (or in any attachment) is not intended or written to be used, and cannot be used, by the recipient for the purpose of avoiding penalties that may be imposed under the Internal Revenue Code or applicable state or local tax law provisions. If you would like to receive written advice in a format that complies with IRS rules and that may be relied upon to avoid penalties, please contact the author of this e-mail.

Not only does all that signature block spam look ugly at the end of the message, but my guess is that most people will completely ignore it.  What do you think?

I do like to put a substantive marketing blurb at the end of my email messages  My hope is that somebody will click on one of the links and that it might lead to more business.  Does it work?  I don’t have a clue.  I’ve never tested any of my email closings and nobody has ever told me that contacted me because of a marketing line in an email from me.

I believe that when people are given too many choices more often than not they ignore all of the choices and do nothing.   What follows below is my current email signature block.  Am I giving too much information?  Note:  The request that the recipient like my law firm on Facebook works.  Many people will send me an email response that he or she liked us and a lot of people also respond that they do not use Facebook (these tend to be older people).

P.S.  Could you do me a big favor and click on the Facebook icon below to go to the KEYTLaw Facebook page then click on the Like icon?

Richard Keyt
LLCs, Business Law & Estate Planning
Phone:  (602) 906-4953 ext. 1
Fax:  (602) 297-6890

Follow KEYTLaw & Click Like & Google +1
Icons with Links to Facebook, Twitter, Youtube & RSS feeds omitted because I was too lazy to figure out how to put them in this post)

KEYTLaw Websites
AZ LLC Law: www.keytlaw.com/azllclaw
AZ Wills & Trusts: www.keytlaw.com/arizonawills
AZ Landlord Tenant Law: www.keytlaw.com/azlandlordtenantlaw
Law Office Tech & Marketing:  https://www.keyttech.com
Flying the F-4: www.keytlaw.com/f-4

Am I committing signature block spam?  Are you?  Tell us about your signature block and marketing results good, bad or indifferent.

By |2018-01-14T08:40:48-07:00April 30th, 2012|Ramblings|1 Comment

WordPress Plugins Used on My Law Firm’s Websites

I have used WordPress to create 11 websites (put your cursor on the menu text above that says “My Other Websites” to access one of my other sites), ten of which I created to get more clients and revenue.  The only WordPress site I created that is not for my law firm is one called “F-4 Phantom,” a site about my five years flying the F-4 Phantom supersonic fighter bomber in the United States Air Force.

If you want to know why I use WordPress to create my law office websites read my article called “Why I Love WordPress for My Law Firm.”  In that article I say that the biggest reason I love WordPress for the law firm is because WordPress has over 19,000 free plugins that allow a WordPress administrator (you should be your site’s administrato) to add cool features to your WordPress blog or website.  A WordPress plugin is software written to accomplish a specific task or add a feature to your WordPress site.  My guess is that somebody has already created a free plugin that will do  everything you could possibly want to do with your site.

Do you want to have message forums or a list serv on your site?  Would you like your site to have a gallery of photos or videos that are displayed to viewers in the order you select for the number of seconds you select?  Would you like to require a visitor to type a captcha before he or she could send you a message?  There are numerous plugins that provide all of these features right out of the box.  That’s cool and free, but the second neatest thing about WordPress plugins is that when you see one you want you click twice and the plugin is installed and working on your WordPress website.  IT ONLY TAKES A FEW SECONDS LITERALLY TO INSTALL A PLUGIN.

The following is a list of plugins in alphabetical order that I always install on every WordPress website or blog I create:

  • Akisment – used to prevent comment spam.  It automatically deletes spam comments of which there are many.
  • All in One SEO Pack – a great tool for adding title, description and key word meta tags to your posts and pages.
  • Bad Behavior – another spam preventor.  I use Akismet and this one.
  • Broken Link Checker – A must have program.  It alerts you to broken links and makes it easy to fix them
  • Contact Form 7 – Use to create web forms to collect contact information and message text so visitors can communicate with you or your firm’s personnel.  See one of my contact forms.
  • Google XML Sitemaps – This plugin makes a map of your website every night and sends it to Google and other search engines to help you get better search engine rankings.
  • Sharedaddy – It creates icons and links to share your content with other sites like Facebook, Google +, LinkedIn and Twitter.  You can see this plugin at work at the bottom of every one of my posts.
  • Smart Youtube Pro – This plugin lets me insert and position a Youtube video any where on my site just by copying the Youtube share URL and pasting it where I want it to go on my WordPress site.  It also requires me to add “vh” just before the colon in the Youtube URL.
  • Sociable – I use this plugin to send a post to our Twitter, Facebook or LinkedIn pages.  Although you can configure it send every new post we have it set to send posts only if we want to send it and then it only goes to the other sites we select.
  • Subscribe to Comments Reloaded – Use this plugin to allow people who leave comments to chose to receive copies of all future comments and replies made to their comment.
  • Websimon Tables – WordPress does not do tables so you need a plugin.  I have tried a number of table plugins, including one I purchased, and my favorite is Websimon Tables.  It comes with 9 pre-configured tables.  Everything about a table can be customized easily.  It is also easy to move rows and columns.
  • WP-DB Manager – This plugin does all your back ups of your data, including the site’s MySQL data.  It also zips backup files and emails them to you.  I also use it to optimize the WordPress site.
  • WP-PageNavi – This adds a more advanced paging navigation to your WordPress blog or website.
  • WP-PostViews – It counts and displays the most popular posts and pages on your site.
  • WP-Print – Gives your visitors a better printed output than was is inherent with WordPress.
  • Yet Another Related Posts Plugin – This one displays other posts on your site that are similar to the post a visitor is viewing.

To learn more about these plugins and the 19,000+ other free WordPress plugins go to the WordPress plugins page.

By |2018-01-14T08:51:51-07:00April 28th, 2012|Blogs, WordPress|2 Comments

Why I Love WordPress for My Law Firm

I love WordPress.  WordPress for attorneys is a fantastic tool for generating clients and more revenue.  I have been creating my websites using WordPress since 2009.  As of today I have created 11 WordPress websites.  You can access them from the menu link at the top of this page.  Of these 11 sites, I am the only person who adds content to 7 of them, two sites contain content created only by two other KEYTLaw attorneys and two sites contain content created by me and other KEYTLaw attorneys.

If your website is not a WordPress site, you are making a mistake unless you have the money to pay a consultant or web development company a ton of money for a super-duper site.  My experience is always been that I can invest the time to learn a software program so I can use the program and its powerful features without being dependent on a high paid consultant who probably isn’t really that knowledgeable.  See Keyt’s Technology Rule Number 1.

I started the original www.keytlaw.com website in the winter of 2001.  At that time I was a partner at one of the largest law firms in Arizona.  The firm’s board of directors told me I could not have  a website and that a firm website was worthless for generating new clients.  I knew that virtually all lawyer websites did not generate new business because they were nothing more than electronic firm brochures.  I was convinced that I could create a website with original content that informed the public about legal issues and that it would generate business.

I was right.  Since leaving big law in 2001 I have obtained over 6,000 new clients most of whom hired me and my firm because of my websites.  A good informational website is a great way for a lawyer to obtain new clients.  During 2011 the total combined traffic on my websites averaged 163,000 visitors/month.  Per Avvo and www.alexa.com the KEYTLaw website is one of the 35 most visited law related websites in the United States.

Microsoft FrontPage

When I took the plunge and created my first website in 2001 the two most popular HTML editors were Microsoft’s FrontPage and Adobe’s Dreamweaver.  FrontPage was cheaper and sold to the public as more user friendly than Dreamweaver so I bought FrontPage.

For eight years I used FrontPage to create every page on the old www.keytlaw.com.  Take a look at an old FrontPage created KEYLaw page.  The old site look and feel worked well for me for many years despite it’s cludginess.  I designed the look and feel of the site without any knowledge of what I was doing, which is why the site looks like it was made by somebody that didn’t know how to design a site.  I knew I wanted a website and so I just loaded FrontPage and started creating web pages.

My original website and now the other ten WordPress sites generate a tremendous amount of web traffic because they contain content. See an old web log report for the month of December 2006 which shows www.keytlaw.com had 91,489 visitors that month, an average of 2,859/day.  For the year 2006 my old site averaged 85,500 visitors a month and 2,850 visitors a day.  Every year the number of visitors increases because we are constantly adding content to our sites.  Web success is very very simple – the more good content you have on your site the more visitors it will have.

FrontPage was actually user friendly for its era, but the problem with HTML editors is that you start with a blank screen and you must build every page and every feature of your website from scratch.  A simple website was easy to create in FrontPage, but to create any feature required a ton of time and html editing.


In 2009 I decided to create a law blog so I did a little research and concluded that WordPress was the way to go.  The difference between WordPress and FrontPage is as great as the difference between night and day.  FrontPage was a low tech do everything yourself program.  WordPress is a high tech do everything for you program.  WordPress combined with WordPress plugins is a winning combination that allows a novice to do anything with a website/blog with very little effort or knowledge needed by the WordPress user.

WordPress comes in two flavors, i.e., wordpress.com and wordpress.org.  The .com version is hosted on WordPress’ website.  The .org version is free downloadable software that you must install on a server (shared or dedicated) and that is accessed by people who go to the URL of your domain.


The .com version of WordPress is a website that as of today hosts 426,536 free WordPress blogs.  To have a blog on wordpress.com all you need to do is sign up and two minutes later you are in business on the internet.  Your site will be a subdomain of www.wordpress.com such as www.lawfirm.wordpress.com.  WordPress hosts your site on its server.  Although it is actually very easy to have a WordPress.org site on your own domain, the WordPress sites on wordpress.com are even easy to use.  See a list of features offered for free by www.wordpress.com.

The downsides to the .com version are:

1.  Your site is not on your domain.

2.  You will not have access to the vast universe of plugins available when you have WordPress running on your domain.

3.  You cannot have any ads.

4.  Customization is limited.

5.  Moving your site to a Wordpress.org site later is a big deal for the average WordPress user.

Reasons Why I love WordPress

1.  WordPress is Very Easy to Install:  With a good webhost like Bluehost anybody can create a WordPress law firm website or blog simply and easily.  I’ve hosted my websites at Bluehost since I created my first blog in 2009.  Bluehost hosts millions of WordPress sites and is adding 20,000 new sites a month.  I cannot say enough about Bluehost.  It’s cheap ($5 – $7) month.  It’s got great tech support 24/7, which I have used from time to time.  What I love best about Bluehost is that is uses something called Cpanel and Simple Scripts.  What these two programs mean to the WordPress user (prospective or actual) is that you can create a new WordPress website/blog in less than ONE MINUTE.  Yes!  In a future video I’ll demo how to do it and how quickly I can create a new site.

To learn more about everything Bluehost gives you for $5/month go to its hosting features page.

2.  WordPress is Very Easy to Learn:  It takes me about 15 minutes to show a person everything he/she needs t know to add content to WordPress.  Only one person in your firm needs to be the administrator of your WordPress site and know how to do things like add, configure and update plugins and do the admin stuff.  There is a higher learning curve to be the administrator, but there is virtually no learning curve to be a WordPress content creator.   Everybody only needs to know how to create a blog post or a web page, both of which are extremely simple.

3.  WordPress Themes:  A WordPress theme is software add on to WordPress that gives the entire site a certain look and feel and built in features.  In my bad old days of using FrontPage, I had to create the look and feel (theme) of my website.  It is not an easy task for a novice, which is why my theme was not too spiffy for eight years.  WordPress, however, for some reason I do not understand offers 1,549 free themes that you can download and install in a matter of seconds.  Yes.  That’s right SECONDS!  See the free WordPress themes yourself.  If you see one you like all you have to do is click on the “install” button then 5 seconds later click on the “activate” button and your WordPress site has a new look and feel.  I use a very popular theme on all of my sites called “Atahualpa,” which had been downloaded 941,182 time as of the date of this article.  There are also thousands of themes that you can purchase if you can’t find a free theme you like.  Update:  I now use the Avada theme on most of my websites.  I love this theme.  It is state of the art including being “responsive” out of the box.  A responsive site is a site that looks great on smartphones, iPads and tablets.

4.  WordPress Has Plugins:  The thing I like best about WordPress is that there are thousands of plugins (19,330 free ones as of the date of this article) that I can quickly download and install on my WordPress site.  Most plugins are free, but some require that you purchase the plugin before downloading.  A plugin is essentially software code that you can add to your WordPress site literally by making two clicks with your mouse.  Unlike the FrontPage days when the website developer had to create all the code to do anything on a website, there are probably several free WordPress plugins that will do anything you could imagine doing with a website or a blog.  See WordPress’ plugins page where you can find all the free plugins.  Here are the four most downloaded plugins (I use all of them on all of my sites) with a description of what the plugin does:

  • Akismet – downloaded 9,949,581 times.  This plugin detects comment spam and deletes it.  Yes  Comment spam is common whenever you have a website/blog that allows visitors to leave comments.
  • Contact Form 7 – downloaded 6,732,250 times.  Allows the administrator to create a contact form to collect information when people want to contact the website creator or somebody in the company that owns the site.  See one of my contact forms I created with this plugin.
  • All in One SEO Pack – downloaded 10,606,267 times.  This plugin has fields into which I enter the title of a page or a post, the keywords therein and a description of the page or post that is not more than 160 characters in length.  When a page or post is saved this information is included in the meta data for the page or post and used by the search engines.  This information is important for good search engine optimazation.
  • Google XML Sitemaps – downloaded 7,368,379 times.  Every night this plugin creates a sitemap of my WordPress site and sends it to Google and the major search engines to assist them when their bots crawl my site.

How to Learn How to Use WordPress

There are many ways you could learn how to use WordPress, but here are my recommendations:

1.  Teacher-Student Method:  If you know somebody who is a serious user of WordPress, ask him or her to give you a lesson and if you can call from time to time with questions.

2.  Watch Lynda.com Training Videos:  Whenever I want to learn how to use software I go to Lynda and watch one or more training videos.  When I wanted to learn how to make Adobe Acrobat pdf fillable forms I watched a 20 hour training video on Lynda.  Today Lynda has a 6.5 hour course on the self-hosted version of WordPress and a 5 hour course on the WordPress.org hosted version.  Both of these courses are about version 3.3 of WordPress, the current version.

You can pay to watch individual videos, but for years I have paid Lynda $25/month for unlimited access to all of its training videos.

3.  Watch My Demo Videos:  You can’t watch them today, because I haven’t created them yet.  In the very near future I will have demo videos that show lawyers interested in learning WordPress everything they need to know to install a WordPress site on Bluehost , configure it with a theme and plugins and how to add content.  Check back in the near future or enter your email address in the field in the top of the left column of this page if you want to get an update when I add new content.

Your thoughts?  Do you or your law firm use WordPress and have any gripes?  Do you use something else that you like?  Leave a comment.

By |2019-06-17T07:03:15-07:00April 28th, 2012|Blogs, Stuff We Recommend, WordPress|0 Comments

Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action

Tech Crunch:  “Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing a brand’s content to the news feed, buying virtual goods in their apps, or redeeming one of the new Facebook Offers at a local brick-and-mortar store

By |2018-01-14T08:51:54-07:00April 28th, 2012|Facebook, Marketing|0 Comments

What is a QR Code & How Can I Make One?

More and more people are using QR codes.  An example of a QR code is made in one minute is below.  A QR code is a digital method of conveying information contained in the design of the QR code.  It is a great way to quickly deliver key information to another person or his or her phone or electronic device.

Let’s say we just met at a conference and I want to give you the following contact information:

Richard Keyt
Arizona Attorney
602-906-4953, ext. 1
Website: www.keytlaw.com
AZ LLC Law: www.keytlaw.com/azllclaw
Wills & Trusts: www.keytlaw.com/arizonawills

I could convey the above information using the old fashion method and slowly tell you my contact information while you type it into your mobile phone, but why not use a quicker and 100% accurate method, i.e., the QR code method?  Instead of using the old way of conveying information I could just “give” you my QR code that contains my contact info.  I would display the QR code shown below on my iPhone and you could scan the QR code using your QR code app on your mobile phone.  My QR code application is RedLaser, a free iPhone app that scans bar codes and QR codes.


I made the QR code you see above in one minute for free at Kaywa QR Code.Kaywa allows you to quickly and easily create QR codes that are URLs, text, phone number or SMS text.  You can also adjust the size of your finished code.

Although I recently read that the traditional business card is being used less and less I plan to get all of the attorneys in our firm to have a personalized QR code on the back of their business cards and also saved in their mobile phones.

By |2018-01-14T08:40:48-07:00April 25th, 2012|Ramblings, Tech Stuff|0 Comments

Introducing LinkedIn Targeted Updates

I do have a LinkedIn page, but I question its value as a way to get my name out and a source for generating new law firm business.  Many people tell me that saw my article on my website, but I don’t recall anybody ever saying they saw me on LinkedIn.  Nevertheless I do believe it is one of the social media sites on which all lawyers should have a good page.


By |2012-07-17T06:28:48-07:00April 25th, 2012|Social Media, Video|0 Comments

Beginners Guide to Google Plus

Do you know what Google + is?  If you want to get more traffic to your website or blog and you do not know about and use Google + you need to learn about and implement it now.  The below video will give you an introduction into this relatively new Google product.


By |2018-01-14T08:40:48-07:00April 25th, 2012|Google, Video|0 Comments

Google Plus & Google’s Rich Snippet

Do you know what a Google “rich snippet” is?  Should you?  If you want more visitors to your blog or website you need to know what a rich snippet is and how to create them.  There are three types of bloggers and webmasters:

  1. those that are clueless about Google +,
  2. those that have heard about Google + and who are vaguely aware it might be a good thing to understand and use, and 
  3. those who understand and use Google + and related Google features to get more traffic to their blogs/websites.  

Until yesterday I was in category 2.  Now, after reading the two excellent articles listed below I have the knowledge I need to create a Google business page for my law firm, KEYTLaw and implement the suggestions contained in the two articles.  I’m now at stage 2.5.  I just need to implement my new knowledge.

To date Google + does not have the reach of Facebook and Twitter, but we all know Google’s power and innovation track record so it is safe to bet that Google + could be as important blog/website referral source as Facebook.  By the way I have heard many people, including a keynote speaker at the 2012 Infusionsoft convention, say that Facebook doesn’t send much (or any) traffic to their blog/website.  The primary reasons for the lack of Facebook referrals are:

  1. the business does not have a Facebook page (hint:  a page is different from a Facebook account)
  2. the business has a Facebook page, but little happens on it, i.e., not much content.
  3. the person or people in the business responsible for its Facebook page don’t understand how to use the Facebook page to generate referrals to the firm’s website.

My websites get a lot of referrals from my firm’s Facebook page.  Earlier this month I did a blog post on a new law passed by the Arizona legislature entitled “Arizona Legislature Passes Broad Internet Censorship Bill.”  I also put the entire text of the bill on the KEYTLaw blog.  The day that blog post went live it got over 800 visitors, including over 400 who were referred from Facebook!

Here are the two articles on Google’s rich snippets and Google + I recommend:

The second article listed states “according to one study on the impact of rich snippets on traffic, the number of clicks increased by 150% once the rich snippet was added. This is one of those opportunities to give yourself an almost unfair advantage in Google.”

Read also “Google+: Should Lawyers Care?” which states:

“Last week, Google announced that Google+ (aka, “Google Plus” or “G+”) has reached 170 million users.  By any measure, that is a truckload of users; but it is staggering when you consider that G+ is less than a year old.  That makes the infant G+ roughly the size of Twitter (200mm registered users) and larger than LinkedIn (150mm registered users).  And, while G+ is still only 20% of the size of Facebook, it has clearly arrived, requiring lawyers to strongly consider it as part of their online branding and business development strategies.”

By |2018-01-14T08:51:51-07:00April 25th, 2012|Blogs, Google, Ramblings|0 Comments

What Is SEO / Search Engine Optimization?

If you have not subscribed to Search Engine Land’s RSS feed and if you want to learn how to get higher Google / search engine rankings you need to sign up yesterday.  SEO means search engine optimization.  It is the “science” of how search engines work and what to do on your website to get high search engine rankings and how to avoid being penalized for engaging in bad SEO practices.  What you do not know about SEO can prevent your website from getting higher rankings and more visitors.  To learn more see “What Is SEO / Search Engine Optimization?

Search Engine Land has a great introductory course to SEO.  Watch its video called “What is Search Engine Optimization” and then read its course on SEO.


By |2018-01-14T08:51:51-07:00April 24th, 2012|Search Engine Optimization, Video|0 Comments

Google’s Advice on How to Create High Quality Websites

The following is the beginning of an article on Google’s Webmaster Central Blog called “More guidance on building high-quality sites

“In recent months we’ve been especially focused on helping people find high-quality sites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality sites.

Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals.”

The article mentions 23 things you can do to improve the quality of your website.

By |2018-01-14T08:40:48-07:00April 24th, 2012|Blogs, Google|0 Comments

Create A YouTube Traffic Jam With These 4 Simple Optimization Tips

You have probably heard that if you want more business and traffic to your website you need a Youtube channel with a lot of videos.  Once you have a channel and videos you must also configure the video in Youtube to maximize the information about your firm and/or practice area, but this requires that you know this fact and that you know what you have to do.  The article “Create A YouTube Traffic Jam With These 4 Simple Optimization Tips” solves both of these problems.

I did create a Youtube channel for my law firm, KEYTLaw.  As of the date of this post, April 23, 2012, our channel is 11 months old and has had 3,678 views of our 19 videos.  Below is a sample video from our series called “Ask the KEYTLaw Girl.”  It is typical of the videos, but longer than most because it explains the steps needed from A to Z to form an Arizona limited liability company.


All of the videos on my Youtube channel were made by a talented young man I hired.

Compare the above video (very professional in my humble opinion) to the amature video below I made in one hour of filming in a conference room with my Flip camera in 2009.  It’s the KEYTLaw girl ad libbing text that I told her to say.  We had many takes and I just edited the final and put it up on Youtube without realizing I should have created a KEYTLaw account and uploaded the video to that account.  Nevertheless, this homemade video has had 13,210 views since it went up on October 7, 2009, and given me a lot of LLC formation business.

I do get a lot of people who hire me to form their Arizona LLC who make a comment about the KEYTLaw Girl.  My favorite is “whoever hired the KEYTLaw Girl should get a raise.”  I hired her and I’d like a raise.  She is my daughter who has worked form me as my LLC legal assistant since she was a senior at Arizona State University in 2006.


By |2018-01-14T08:43:07-07:00April 23rd, 2012|Video, Youtube|0 Comments

12 Things That Will Kill Your Blog Post Every Time

Neil Patel wrote an excellent article that I recommend bloggers who want to get more visitors read.  He describes in detail 12 mistakes bloggers make.  They are:

  1. Crafting cute, clever or confusing headlines (or really bad ones)
  2. Never linking to old posts
  3. Never linking to other bloggers
  4. Forgetting to fill out your page title and description fields
  5. Creating clunky URLs
  6. Plagiarizing other bloggers
  7. Publishing less than one post per month
  8. Writing big blocks of copy
  9. Zero presence on any social media platforms
  10. Never inviting readers to leave comments
  11. Writing about a topic nobody cares about
  12. Giving up
By |2018-01-14T08:43:07-07:00April 23rd, 2012|Blogs|0 Comments

Beware of Nolo / Experthub Paid Attorney Listings

In August of 2011 a good salesman for ExpertHub suckered me into purchasing a listing for estate planning lawyers on Nolo’s website at www.nolo.com.  Here’s a link to my listing.  The “referrals” I got from my listing on Nolo were of no use to me and did not result in a single dollar of income.

I paid ExperHub $750 eight months ago in return for which I would get a listing for estate planning probate and commercial real estate lawyers when people looked for that type of lawyer in Maricopa County, Arizona.  If somebody left an online inquiry about that type of legal service ExpertHub charged me $25 and sent me an email message with the text entered by the prospective client.

Here is a sample of some of the “leads” ExpertHub emailed to me:

  • Father and grandfather passed away on the 2nd. We would like some assistance with the estate and paying final bills and distributing what remains of the estate.
  • Misty said she was underage when her father died and his ashes were given to another person. Now that she is older she wants to get her fathers ashes back. But this other person will not give them back to her.
  • Significant other has been diagnosed with life threatening illness. Need to know how to protect assets upon death. is marriage the only solution?
  • Do I need a living revocable trust if my son is listed on all my accounts as the beneficiary?
  • father died, assigned girlfriend personal rep., she wont answer our calls
  • Review purchase and sales contract to see if earnest money can be returned.
  • My Aunt died and has no will.

The next one is my favorite.

  • I have a judgement against me for $160,000. I am single and make $10 an hour and will not be able to pay this back in my lifetime but what would happen if I were to marry a man with substantial assets? Will he also become liable for my judgement?

Bottom Line

In my opinion the $750 I paid ExpertHub in August of 2011 was a complete waste of money.  Now to add insult to injury I recently reviewed my March 2012 Amex account and saw that ExpertHub charged me another $750 last month. On April 20, 2012, I called ExpertHub and sent an email message asking to cancel my account immediately and refund my $750.  Today I got this message from Maria Albano, ExpertHub’s Billing Analyst, Ad Services Manager:

“We received your request for cancellation that was sent to our Customer Service department on April 20, 2012.

 Per our Terms and Conditions, our Advertising fees are non-refundable. Nolo/ExpertHub will terminate the automatic renewal of services and charges at any time, provided that Company delivers written notice to Nolo/ExpertHub by confirmed email, fax or letter at least two business days prior to the start of the next billing cycle date if paying on a flat rate or before the account balance reaches $0 if paying per lead.

 Because your request came in 4 weeks after we replenished your account on 3/13/12, and after the requirement of notification before your account balance reached $0, I am unable to issue the requested refund. I did however set your profile to deactivate upon reaching $0 balance and you will not incur further charges.

 You will be hearing from your Account Representative Dan Haight on our team for feedback and perhaps to offer suggestions for altering your Campaign to retain better results.

ExpertHub never sent me an email with an invoice that showed the charges and the balance remaining in the account.  Why do you suppose it didn’t do that?  ExpertHub never sent me a notice that my account would automatically renew and be charged $750 unless I cancelled before a certain date.  Nor did it send me a message that it had charged my credit card and renewed my account.  Why didn’t ExpertHub use the power of technology to keep me informed about the status of my account at least once a month.  P U!

Nolo vs. Avvo

For over a year I paid Avvo over $200/month for a priority attorney listing on its website.  I had the same result with Avvo, i.e., a complete waste of my money.  I do not recommend that any attorney pay money to Nolo / Experthub  or Avvo to get client prospects.  My opinion is that the primary reason prospective clients use these types of services is because they are looking for free legal advice.  If your experience is different, please comment.

By |2018-01-14T08:43:07-07:00April 23rd, 2012|Ramblings|8 Comments

Leveraging Your Blog to Bring in More Work

In a one hour video LexBlog CEO Kevin O’Keefe provides some tough love and explains how he uses his blog and other platforms on the Internet — like Facebook, Twitter, FourSquare, and even text messaging — to build relationships and bring in business.  Blogging is an important piece of my internet marketing solution.  Every lawyer should have a blog to which he or she contributes regularly.  A good blog is a great way to get new business – if you do it right.

Blog Tip:  All lawyers get people who email and call and ask routine questions about their areas of law practice.  When you get one of these emails or phone calls, turn it into a blog post on your Frequently Asked Questions category/topic.  For example, on my Arizona Limited Liability Company Law website I have a blog category called “How Do I” (another name for a FAQ) where I pose a common question and then give the answer.  A great marketing benefit from answering common questions on your blog is that when you do get an email or phone call asking the same question you can send the questioner an email message with a link to your blog post that gives the answer.  Prospects tend to be impressed when they read an answer to their legal question on your blog.  Written content on your blog is a great way to establish that you are an expert on a topic.


By |2018-01-14T08:43:07-07:00April 23rd, 2012|Blogs, Ramblings|0 Comments

The Death Spiral of America’s Big Law Firms

The Atlantic:  “How some of America’s top law firms devoured profits before the Great Recession, got too fat, and are now suffering the consequences. . . . During the early and mid aughts, firms built unsustainable business models that survived off the froth flying from Wall Street. Now, many have become too bloated to change course and adapt to a new era in business. . . . How did firms set themselves up for a fall? To put it bluntly, they got fat. . . . Firms were able to finance their growth and maintain their obscene profitability by pushing through through large yearly rate increases that met little resistance from clients. When the recession hit, these slow and flabby firms were broadsided. Business dried up. Clients balked at the annual rate hikes, and many started demanding discounts. Most firms maintained profits by laying off associates and staff.”

For more on this subject read an article in Bloomberg Businessweek called “Law Firms’ White-Shoe Blues,” which says:

” a dozen large and prominent partnerships have called it quits in the past decade. . . . There’s more at work here than the Great Recession. Inept management and the weakness of the partnership model have also played crucial, if lesser known, roles. And as unsettling as this shakeout will be for employees of many large law firms, it’s one that is overdue. . . . Part of the problem is that the partnership structure—in which the owners jointly make all the major decisions, including how to divide the profits—works better in smaller, more stable firms with simpler finances and more modest levels of acquisitiveness. Partnership does not nurture broad-minded managers skilled in running sizable operations. . . . the industry suffers from excess labor. The number of people with law licenses grew from 212,600 in 1950 to 1,225,000 in 2011—a sharp change from a ratio of one attorney for every 709 Americans to one for every 257. Forty-five thousand newly minted attorneys become available every year in a field with only 25,000 job openings”

By |2018-01-14T08:51:50-07:00April 23rd, 2012|Ramblings|0 Comments

What Makes Someone Leave A Website?

We work hard and invest time and money to get visitors to our law firm website or blog and we want them to stay for a while when they stop by.  Does your website or blog unintentionally turn off visitors and encourage them to leave immediately?  This visual aid may alert you to one or  more  things your site may be doing to send visitors away faster than you can say Mark Zuckerberg.

++ Click Image to Enlarge ++
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

By |2018-01-14T08:43:07-07:00April 19th, 2012|Websites|0 Comments

WordPress is Most Popular Blog Software

A recent survey by Pingdom found that 48 of the most popular blogs are created with WordPress, up from 32 in 2009.  In order the blog platforms by percent of sites using the software are:

  • 48 WordPress
  • 14 Custom
  • 7 Movable type
  • 6 Drupal
  • 5 Gawker
  • 4 Blogsmith
  • 2 Typepad
  • 2 Blogger

Where does your blog/web software fall in this list?   The article says, “It’s also interesting to see that our findings are not far off compared to what Technorati found in its State of the Blogosphere 2011 report. In it, Technorati found that 51% of blogs in the world use WordPress.”  The article contains a list of the top 100 blogs and the software platform used by each.

If you are not using WordPress for your blog or website you are probably making a mistake.  If you are paying somebody big bucks to create a custom site for you then you are really wasting a ton of money.

I started using WordPress in the fall of 2009.  It is an incredible program and it’s free.  I now have 11 websites/blogs (counting this one) that I created using WordPress.  I use WordPress to create pure blog sites and sites that are traditional websites that may or may not have a blog.  Here are the reasons I love WordPress and recommend it:

  • It’s free.  However there are some themes and plugins that you must buy to use, but the vast majority of themes and plugins are free.
  • It’s very easy to use.  I can teach somebody in ten minutes how to add content (posts and pages) to a WordPress blog or site.
  • It’s very powerful.  For some reason I do not understand people write add-in features and give them away for free to anybody who uses WordPress.  The two most common types of freebies are: (1) themes, and (2) plugins.  A theme is the look and feel of a blog or site.  WordPress comes with a default theme, but you can select from thousands of free themes and download and active a them in a matter of seconds.  When you active a theme, it instantly changes the look and feel of your site.  I use a theme for all of my sites called “Atahualpa,” one of the most popular free themes.  A plugin is a WordPress software add on that adds a new feature to your site.  You do not have to spend time creating code to make your site do what you want.  Instead, you search for a theme you want then click on the Install icon and the plugin then downloads and installs on your WordPress site.  For example, if you want a feature that automatically makes a sitemap of your site and uploads it to Google or if you want to have a message list serve on your site, all you need to do is decide which plugin you want, install and configure it and your WordPress site has those new features in a matter of minutes.

Do yourself a favor and switch to WordPress or create a WordPress site if you do not have a blog or a website.  The first step is go to www.lynda.com.  Pay to watch one of its how to videos on using WordPress version 3, the latest version.  If you learn WordPress and have a WordPress blog or website you can save tons of money and frustration by avoiding the need to pay a consultant.

By |2018-01-14T08:51:50-07:00April 16th, 2012|Blogs, Software, WordPress|0 Comments

Journalist Declares “Death to Microsoft Word”

Tom Socca wrote an article published in Slate on April 11, 2012, in which he announced his hatred for Microsoft Word 2010 and predicted its death.  He says:

“Nowadays, I get the same feeling of dread when I open an email to see a Microsoft Word document attached. Time and effort are about to be wasted cleaning up someone’s archaic habits. A Word file is the story-fax of the early 21st century: cumbersome, inefficient, and a relic of obsolete assumptions about technology. It’s time to give up on Word. . . . it’s become an overbearing boss, one who specializes in make-work. Part of this is Microsoft’s more-is-more approach to adding capabilities, and leaving all of them in the “on” position. Around the first time Clippy launched himself, uninvited, between me and something I was trying to write, I found myself wishing Word had a simple, built-in button for ‘cut it out and never again do that thing you just did.’ It’s possible that the current version of Word does have one; I have no idea where among the layers of menus and toolbars it might be. All I really know how to do up there anymore is to go in and disable AutoCorrect, so that the program will type what I’ve typed, rather than what some software engineer thinks it should think I’m trying to type.”

Read the entire article.

I mention the “Death to Word” article because it illustrates a point I have made many times of the years.  I call it Keyt’s Technology Rule Number 3:  Few people ever invest the time needed to become expert users of their software or devices, but instead learn only how to do the most basic functions.

Tom Socca is a journalist.  He writes for a living.  The primary tool of his trade for years was his word processor software program, i.e. Word.  Despite using Word for untold thousands of hours he never took the time to learn how to use the powerful features built into the software, many of which can make him a more proficient and efficient Word user.  You would think that a person who used a software program a lot would want to become a true expert in the use of the software, but that rarely ever happens.

I disagree with Mr. Socca.  Word is not going to die soon.  In fact, Microsoft is moving with the times and taking Word to the cloud, which makes sense, especially for law firms and businesses.  The only reason Mr. Socca has a problem with Word is he doesn’t now how to use the program other than for its most basic and simple functions.

Take the Word Beginner User Level Knowledge Test

Few people ever invest the time to learn the powerful features built into their software. People can use a program like Word (Time Matters, Outlook, Hot Docs, WealthDox etc. pick your software) 8 hours a day, day after day, month after month and year after year, but are really novices and ignorant about the power of the software.

Take this test to see if you are a novice user of Word or an advanced user of Word.

1. Do you understand and use styles?

2. Do you know how to use and actually use track changes?

3. Have you ever set up and configured autocorrect?

4. Do you know how to use and do you use automatic paragraph numbering?

5. Do you know what the format painter is and do you use it?

6. What is paste special and do you use it?

7. Can you create a document that has merge fields in it and create multiple documents that merge text into the merge fields?

8. Do you know how to create and use macros?

9. Do you know what “keep with next” means and do you use it?

10.  Do you know that you can create your personal tool bar with the icons for the Word features you use most often and do you know how to create and modify that tool bar?

If you answered no to more than two of the questions you are a Word novice, but I suspect you are at least semi-happy with the program because you can get Word to do what you want it to do – usually. If you use Word regularly you should know how to use and actually use regularly each of these fundamental Word features.

Word is a relatively simple program. It does not have the complexity or the features of a good contact management system like Time Matters. The ignorant masses who don’t’ become experts in Word have little chance of learning how to use a powerful program like Time Matters much less be able to purchase the hardware and set up the hardware and software so that it works the way it should. You need a TM consultant/expert for that, but good luck in finding a true expert.  Hint: Call Tom Caffery if you need a Time Matters consultant.

Keyt Technology Rule Number 3 Applies Even in Situations Where Lack of Knowledge About a Device Can Kill the User

This problem of users having minimal knowledge of software applies across the board to all forms of technology. I first learned about Rule Number 3 during the period I flew combat missions over North Vietnam in 1972.  I observed that people will not invest the time needed to become an expert in their technology even when their lives depend on the knowledge or lack thereof. My airplane (the F-4 Phantom twin-engine fighter-bomber) had a black box called a “Radar Homing and Warning System” (RHAW). This device could detect whenever any radar energy struck the airplane. Based on the frequency of the radar energy the RHAW gear detected the type of radar (anti-aircraft artillery (radar guided guns), early warning radar, air to air radar (Mig-21 jet fighters), surface to air missile radar, including SAM acquisition radar, tracking radar and missile guidance radar energy). The RHAW system included a little TV that displayed coded information as to the type of threat and it generated an audio tone that could identify each type of threat.

This device could save a pilot’s life because the RHAW black box told him if he was being attacked by a Mig-21 fighter or if a 32 foot long supersonic flying telephone pole (a surface to air missile) was fired at him. You’d think it would be good idea to understand everything about the RHAW gear because the knowledge truly could mean the difference between life and death.  It took a considerable amount of time to become a RHAW expert.  When used over North Vietnam the RHAW gear generated considerable amounts of information.  Here is a partial list of what we say and heard while over enemy territory:

  • The little TV screen displayed a coded strobe for every type of radar beam that struck the F-4.  The TV was round and the F-4 was at the center of the screen.  There were four concentric circles, each with a different radius around the center of the TV.  The length of the strobe corresponded to the distance the radar was from the F-4.  Each type of radar had a particular strobe such as the examples listed below.  The list is not complete because my memory of that time has faded, but the point is that every pilot needed to know from looking at the little TV what type of radar was looking at his F-4.

1.  A series of dots meant the radar was an anti-aircraft artillery gun – a radar guided gun.

2.  A short straight line followed a dot that repeated meant an early warning radar

3.  A short straight line followed by two dots that repeated meant a surface to air acquisition radar

4.  An unbroken line meant a surface to air missile that was fired and guiding on the F-4

  • The clock position of each strobe showed the clock position of the particular radar.  If the strobe went from the center of the TV out in the direction of 5 o’clock it meant the radar was at the airplane’s 5 o’clock position.
  • The RHAW gear included rectangular black box on the instrument panel called a “threat display unit” or TDU that contained two horizontal rows of lights that indicated which type of radar was hitting the F-4.  If a radar guided gun was looking at the airplane the AAA light on the TDU would be illuminated.
  • The RHAW system also generated an audio tone in the pilot’s headset that had a different pitch for each type of radar that struck the airplane.  Because the different types of radars were at different frequency the RHAW system was programmed to give an audio tone that was specific for the type of radar.  The purpose of the different audio tones was so the pilots could tell from the tones they were hearing what types of radars where looking at them without the need to look in the cockpit at the TDU or the TV.
  • The TV had a red light in upper right corner of the device that had the letters A/S just to the left of it.  A/S was short for azimuth / sector.  This light would illuminate if a surface to air missile site was preparing to shot a SAM at the airplane and while the missile was in the air guiding on the F-4.  In other words, when the A/S light came on it meant the bad guy were either getting to fire a SAM at you or had already fired it.  We called this light the “aw shit” light because that’s how a person would feel when the light came on.
  • If a surface to air missile were actually fired at the F-4 the pilot would get the following RHAW warnings:
1.  The A/S light would illuminate.
2.  A very loud and distinct tone would be heard in the pilot’s headset.
3.  The Missile light and the Launch lights on the TDU would flash on and off quickly.
4.  When the pilot pushed a switch next to the A/S light it caused all strobes on the TV to disappear except the one strobe coming from the missile guidance radar.
  • Needless to say it was impossible to not know that a SAM was fired at you (unless you had turned the RHAW gear off).  When a SAM was fired at an F-4, the pilot had to immediately take the following action to avoid being shot down by the supersonic radar-guided 32 foot long explosive telephone pole:
1.  Determine the clock position from which the missile is coming from
2.  Turn hard (4 gs) to put the missile at the 2 or 10 o’clock position.
3.  Find the missile visually.  If you don’t see the missile you cannot take evasive action unless you just get lucky.  If no clouds were between the F-4 and the missile the missile was easy to see because it had a flame coming out of it and it left a long trail of smoke.
4.  With the missile at the 2 or 10 o’clock position push the throttles forward to accelerate and push the stick forward until weightless (zero g) and start a descent.  When the F-4 starts to descend the missile will change it course and descend at a faster rate than the F-4 because it has to always aim at a point in space in front of the F-4.
5.  When the missile gets so close you can’t stand it any more pull back on the stick (4 gs) to start a climb.  The missile will try to change course and make a sharp turn from descending to climbing, but because it has small wings and not much time it cannot make the turn necessary to get back on a collision course so it will go way behind the tail of the F-4 and detonate harmlessly (hopefully when it passes behind the F-4.

The RHAW system was a very important black box that saved many lives.  To learn how to use the RHAW system properly, however, required a substantial investment of a pilot’s time.  More than a few pilots did not invest the time.

I noticed that many pilots could not differentiate between the different audio tones or the different coded strobes displayed on the TV screen. I knew pilots who flew into the most heavily defended area in the history of aerial warfare who TURNED OFF THEIR RHAW GEAR BECAUSE IT GAVE THEM TOO MUCH INFORMATION or at least that’s what they said. I believe the main reason they turned off the RHAW gear was because they did not invest the time to learn the technology and could not use it effectively.  Some pilots did not invest the time needed to become an expert user of the RHAW system even though their lives depended on the device.

Many powerful software programs used in businesses today are much more complex than the F-4’s RHAW system and require a substantial investment in time to become an expert user.  Most people won’t ever invest the time, but you can and should.  The investment will pay off many times over.  You will be more efficient and productive by becoming an expert user of your software.

To learn more about flying the F-4 Phantom in combat in the Vietnam War see my website called Flying the F-4.

I Love Word

I have used Word since 1998 when the big law firm where I was a partner switched from WordPerfect to Word.  The firm offered all non-attorney personnel a 20 hour class on using Word, but attorneys were given only 3 hours.  I was one of only 3 lawyers out of approximately 80 who attended the 20 hour class.  I also bought a great book called “Word 97 for Law Firms” and studied it.  Within one month after my firm converted to Word I was an expert on Word and have been an expert ever since.

Everybody else in the firm was pulling their hair out and complaining about the transition to Word and how difficult it was to convert WordPerfect documents to Word.  I created some Word macros to assist in converting my WordPerfect documents to Word, including a macro that converted WordPerfect’s automatic paragraph numbering to Word’s automatic paragraph numbering.  I was able to quickly convert without any problems.

I constantly hear people complain about Word (and many other wonderful software programs), but I know from experience and my own use of the same software that the only reason they complain is because they are mere beginning users of the software despite spending tons of time using the software on a daily basis.  The attitude of most people is show me the basics and that is all I need to know.  Instead, the attitude of a person that uses a software program a lot should be I’ll invest the time necessary to become an expert user of the software so I will be more efficient and productive.

Learn to Use the Tools of Your Trade

The lives of attorneys, legal assistants, legal secretaries and law firm personnel do not depend on being experts in law office software so they have little incentive to invest the time needed to become an expert in a software program.  I submit to you, however, that if you use a program like Word a lot in your business why wouldn’t you want to be an expert user of the software?  If you are an expert the software can help you to be more productive.  I’ve always looked at learning my software as something absolutely necessary to help me be more efficient and productive so I could make more money. When you think of it that way rather than a necessary evil you tolerate, you have taken the first step to independence from experts towards the goals of doing your job better and making more money.

How to Easily Learn a Software Program & Become an Expert User

Learning to use popular software programs today like Word is extremely easy in the 21st century and not all that time consuming.  The best way to learn how to become an expert user of a software program is to watch one or more instructional videos at Lynda.  I’ve paid Lynda $25/month for years to have unlimited access to it library of software training videos.  As of the date of this article Lynda has to 1,320 courses and 75,244 video tutorials organized by subject and software.  Watching Lynda how-to videos is an easy way to become a software program expert.

Several years ago I bought Adobe Acrobat 8 Professional because I wanted to make pdf fillable forms for online engagement agreements.  At that time Lynda had a 20 hour instructional video course on Acrobat 8 Pro.  I didn’t watch all of it – just the the parts that related to making fillable pdf forms.  In no time I was an expert.  See for yourself – check out the online pdf fillable engagement agreement people use to hire me to form an Arizona limited liability company.

Last year I bought Word 2010.  It’s great.  It does have some differences between Word 2007 and a lot of differences between Word 2003.  The Lynda videos on Word 2010 quickly brought to the expert level.  One area that I spent time learning was styles, which were substantially different from styles in Word 2003.  If you are a Word user who doesn’t know how to use styles and who doesn’t actually use them, you are missing a very powerful and useful Word feature.  Every document we create in our small law firm uses Word’s styles.

When Acrobat 9 Professional was released, I watched portions of its 20 hour instructional video to learn the new features of the program.  I now use and recommend Adobe Adobe Acrobat X Professional for making pdf fillable forms and Acrobat 10 standard  Adobe Acrobat X Standard for people who don’t need to create fillable pdfs.

By |2019-06-17T07:03:59-07:00April 14th, 2012|Ramblings, Software|0 Comments
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