Stephen Fairley of the Rainmaker Institute:  “Websites are an essential part of a law firm’s success when it comes to reaching and converting prospective clients.  If you don’t market your law firm, few will know you exist. Your law firm relies on quality prospects and returning clients.  Let’s get clear about the challenges we all face.  As you know, the legal industry is evolving more rapidly than ever before. Competition, technology and consumerism seem to be taking huge bites out of our business possibilities.   Not to mention the challenges of not being able to reach our desired prospects. We’re working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our law firms just don’t seem to be working any more.   Whether we like it or not, it’s time to take action and re-engineer our marketing efforts and our law practice  – or risk our futures.   With this in mind, let’s talk about the most common law firm marketing mistakes many lawyers make on their websites and how to correct them.”