I figured out how to configure my website/blog content with Google so that when Google displays search results that show a link to any of my pages or posts my picture will appear to the left of the link. People say that having your picture next to your Google search result will substantially increase the number of clicks the link will receive. I’m ready to implement this new feature Google calls “rel=author,” but I am going to up date my bio picture first. Some people also call this feature “rich snippets.”
The process is confusing, but not difficult. This video is by Google employee and SEO expert Matt Cutts. He and Othar Hansson discuss how to rel=author works. I recommend watching this video first so you will have an understanding of the big picture.
For more about this topic read “Google Plus & Google’s Rich Snippet.”