One of my favorite websites for learning about how to get more traffic to my websites is CopybloggerContent Marketing 101 starts with:

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach. . . .

There are many ways to profit with content: blogging, video tutorials, email newsletters, white papers, free reports . . . and yet many people are confused about the entire concept. . . . this quick 5-part tutorial that lays out the basics in plain language.

  1. What’s the Difference Between Content Marketing and Copywriting?
  2. The Three Essentials of Breakthrough Content Marketing
  3. 49 Creative Ways You Can Profit From Content Marketing
  4. How to Use Content to Find Customers
  5. Why Content and Social Media are a Powerful Match

Do yourself a favor and sign up to get Copyblogger’s free 20 part internet marketing course and its email updates.