“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach. . . .
There are many ways to profit with content: blogging, video tutorials, email newsletters, white papers, free reports . . . and yet many people are confused about the entire concept. . . . this quick 5-part tutorial that lays out the basics in plain language.
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