About On the Net

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So far On the Net has created 32 blog entries.

Inside The Atlantic: How One Magazine Got Profitable by Going ‘Digital First’

There are many ways to skin a cat just as there are many ways to get more people to visit your website or blog.  Mashable has an interesting story about how Atlantic magazine used the web to make money.

The Atlantic, a monthly magazine on politics, foreign affairs, economics and culture, made $1.8 million in 2010, its first profitable year in decades.  In October, digital ad revenues topped print for the first time, up 86% year-over-year, but not at the sacrifice of print.  In fact, The Atlantic sold more print ads in October than it had in any other month since David Bradley acquired the title in 1999.  Traffic to its three web properties – TheAtlantic.comTheAtlanticWire.com and TheAtlanticCities.com – recently surpassed 11 million unique visitors per month, up a staggering 2500% since The Atlantic brought down its paywall in early 2008.

“The web is a news medium, and you can’t compete ambitiously on the web if you’re not in the news flow,”

By |2018-01-14T08:40:47-07:00May 13th, 2012|Marketing|0 Comments

What The Highest Converting Websites Do Differently?

Kissmetrics posted an excellent article that examines what websites need to do to convert more visitors into paying customers (aka clients for us lawyers).  This is a topic that I need to spend more time understanding.  My Arizona Limited Liability Company website has 9,627 visitors during April of 2012, but I only formed 41 new Arizona LLCs.  That’s an awful conversion rate of .004.  I would have loved to convert 1%, which would have been 96 new LLCs.

Understanding the best ways to convert traffic to paying clients is important for all attorneys who have websites and who want more revenue.  Remember this important fact:  Your goal is not merely to have a blog or a website – it is to make more money.  To accomplish that goal you must do more than have a static site/blog.  Take some time and learn from Kissmetrics’ article that begins:

“In this post we’re going to go over what the highest converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking first:

Note the statistic that 96% of the visitors who come to your website are not ready to purchase your services.  This fact is why it is so important that you have a system like Infusionsoft to collect visitors’ names and email addresses from your blog or website and do automatic email followup marketing.  Your site must offer visitors a free report that they get only in exchange for giving you their name and email address.  Once you have the prospect’s name and email address you want your system to automatically send the prospect one or more email messages with content designed to:

  • Give the prospect some useful information about the topic in which the prospect expressed an interest.
  • Keep your name in the mind of the prospect.

Marketing experts say that you need an average of 7 – 9 touches (contacts) with a prospect before the prospect becomes a customer/client.  If you don’t keep your name and contact information in the mind of a prospect that prospect is not likely to remember your name or how to contact you weeks or months after the prospect visited your site/blog when the prospect is ready to buy.

I have used Infusionsoft for five years to collect leads from my websites and do automatic followup marketing.  To learn more about Infusionsoft and how I use it to make more money in my law practice read my “Infusionsoft Review: The Cheapest & Best 24/7/365 Marketing Department.”

By |2018-01-14T08:40:47-07:00May 10th, 2012|Blogs, Marketing, Websites|0 Comments

A Fool-Proof Formula for Easily Creating Compelling Content

Copyblogger is a great website for learning about blogging and website building using WordPress.  It’s tag line is “Content Marketing Solutions for WordPress that Work.”  I bookmarked this site a few years ago and recommend it for those who want to learn more about using WordPress and getting more traffic to their website or blog.  The site contains a ton of articles on creating good content.  For example, here are some Copyblogger posts just on the subject of the importance of writing good eye-catching headlines:

  1. Why You Should Always Write Your Headline First
  2. The Cheater’s Guide to Writing Great Headlines
  3. Do Key Words in Post Titles Really Matter?
  4. How to Write a Killer “How To” Post That Gets Attention
  5. 7 Reasons Why List Posts Will Always Work
  6. Why Some People Almost Always Write Great Post Titles
  7. 10 Sure-Fire Headline Formulas That Work
  8. 9 Proven Headline Formulas That Sell Like Crazy
  9. 7 More Sure-Fire Headline Templates That Work
  10. Warning: Use These 5 Headline Templates at Your Own Risk
  11. The Art of Writing Great Twitter Headlines
By |2018-01-14T08:51:51-07:00May 2nd, 2012|Blogs, Ramblings, Websites|0 Comments

Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action

Tech Crunch:  “Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing a brand’s content to the news feed, buying virtual goods in their apps, or redeeming one of the new Facebook Offers at a local brick-and-mortar store

By |2018-01-14T08:51:54-07:00April 28th, 2012|Facebook, Marketing|0 Comments

Introducing LinkedIn Targeted Updates

I do have a LinkedIn page, but I question its value as a way to get my name out and a source for generating new law firm business.  Many people tell me that saw my article on my website, but I don’t recall anybody ever saying they saw me on LinkedIn.  Nevertheless I do believe it is one of the social media sites on which all lawyers should have a good page.


By |2012-07-17T06:28:48-07:00April 25th, 2012|Social Media, Video|0 Comments

Beginners Guide to Google Plus

Do you know what Google + is?  If you want to get more traffic to your website or blog and you do not know about and use Google + you need to learn about and implement it now.  The below video will give you an introduction into this relatively new Google product.


By |2018-01-14T08:40:48-07:00April 25th, 2012|Google, Video|0 Comments

What Is SEO / Search Engine Optimization?

If you have not subscribed to Search Engine Land’s RSS feed and if you want to learn how to get higher Google / search engine rankings you need to sign up yesterday.  SEO means search engine optimization.  It is the “science” of how search engines work and what to do on your website to get high search engine rankings and how to avoid being penalized for engaging in bad SEO practices.  What you do not know about SEO can prevent your website from getting higher rankings and more visitors.  To learn more see “What Is SEO / Search Engine Optimization?

Search Engine Land has a great introductory course to SEO.  Watch its video called “What is Search Engine Optimization” and then read its course on SEO.


By |2018-01-14T08:51:51-07:00April 24th, 2012|Search Engine Optimization, Video|0 Comments

Google’s Advice on How to Create High Quality Websites

The following is the beginning of an article on Google’s Webmaster Central Blog called “More guidance on building high-quality sites

“In recent months we’ve been especially focused on helping people find high-quality sites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality sites.

Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals.”

The article mentions 23 things you can do to improve the quality of your website.

By |2018-01-14T08:40:48-07:00April 24th, 2012|Blogs, Google|0 Comments

12 Things That Will Kill Your Blog Post Every Time

Neil Patel wrote an excellent article that I recommend bloggers who want to get more visitors read.  He describes in detail 12 mistakes bloggers make.  They are:

  1. Crafting cute, clever or confusing headlines (or really bad ones)
  2. Never linking to old posts
  3. Never linking to other bloggers
  4. Forgetting to fill out your page title and description fields
  5. Creating clunky URLs
  6. Plagiarizing other bloggers
  7. Publishing less than one post per month
  8. Writing big blocks of copy
  9. Zero presence on any social media platforms
  10. Never inviting readers to leave comments
  11. Writing about a topic nobody cares about
  12. Giving up
By |2018-01-14T08:43:07-07:00April 23rd, 2012|Blogs|0 Comments

Leveraging Your Blog to Bring in More Work

In a one hour video LexBlog CEO Kevin O’Keefe provides some tough love and explains how he uses his blog and other platforms on the Internet — like Facebook, Twitter, FourSquare, and even text messaging — to build relationships and bring in business.  Blogging is an important piece of my internet marketing solution.  Every lawyer should have a blog to which he or she contributes regularly.  A good blog is a great way to get new business – if you do it right.

Blog Tip:  All lawyers get people who email and call and ask routine questions about their areas of law practice.  When you get one of these emails or phone calls, turn it into a blog post on your Frequently Asked Questions category/topic.  For example, on my Arizona Limited Liability Company Law website I have a blog category called “How Do I” (another name for a FAQ) where I pose a common question and then give the answer.  A great marketing benefit from answering common questions on your blog is that when you do get an email or phone call asking the same question you can send the questioner an email message with a link to your blog post that gives the answer.  Prospects tend to be impressed when they read an answer to their legal question on your blog.  Written content on your blog is a great way to establish that you are an expert on a topic.


By |2018-01-14T08:43:07-07:00April 23rd, 2012|Blogs, Ramblings|0 Comments

What Makes Someone Leave A Website?

We work hard and invest time and money to get visitors to our law firm website or blog and we want them to stay for a while when they stop by.  Does your website or blog unintentionally turn off visitors and encourage them to leave immediately?  This visual aid may alert you to one or  more  things your site may be doing to send visitors away faster than you can say Mark Zuckerberg.

++ Click Image to Enlarge ++
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

By |2018-01-14T08:43:07-07:00April 19th, 2012|Websites|0 Comments

ABA Tech Show – 60 Sites in 60 Minutes

A panel of presenters at the 2012 ABA Tech Show gave a list of 60 websites for lawyers.  Here are some I liked:

  • 99Designs – name a price and designers will submit logos for you to purchase at your price.  The higher the price the more designers will submit designs.
  • Very Funny Ads – the name says it all.
  • Monk-e-maker – Its just fun.
By |2018-01-14T08:51:50-07:00April 9th, 2012|Websites|0 Comments
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